In a capitalist culture and free market society, it is hard to make the argument that any business people should voluntarily charge less money for their product or service than people are willing to pay.
Multimillionaire rock and pop stars leave themselves vulnerable to criticism, however, when they claim to represent and sing for the common man, and present themselves as populist defenders of the dignity of everyday people.
It has become the norm for popular bands and artists to charge hundreds of dollars for admission into their concerts. The current model of exorbitant fees exists only because of the greed of the superstars, and the masochism of fans who pay the absurd costs for a two hour performance.
In my new article for The Atlantic – “Kid Rock, Progressive Hero: Why He’s Right to Charge $20 Per Ticket” – I condemn the avarice of The Rolling Stones, Jay Z, and other major musicians who suck every ounce of blood possible from their fans, and I reserve special ridicule for U2, Neil Young, and Bruce Springsteen, who charge over $100 for tickets, while they sing about helping the poor and bash the greed of politicians and corporate CEOs.
There are few exceptions to the practice of gouging music concertgoers. Garth Brooks enforces a $25 maximum for his ticket prices, despite incredible demand. Brooks has broken records in Missouri, Tennessee, and Canada in the past five years for fastest sell out times. Dave Matthews explains that if he charges $30 per ticket, he will break even on major tours. So, he charges between $40 and $50.
Kid Rock has emerged as a new exemplar of compassion and selflessness in his business policies by co-headlining a tour with ZZ Top, and promising that no ticket will cost more than $20. He is also lowering T Shirt prices from the laughable industry standard of $40 to $20.
It is important to acknowledge that it is not the “champions of the working class” or “social justice” advocates, like Springsteen and Bono, who are taking a pay cut to help more fans afford their concert experience, it is the registered Republican, Romney supporting, Kid Rock.
As I explain in the article, it is my hope that Kid Rock’s new tour will embarrass other rock and pop stars into lowering their ticket prices, if only so that their anthems of liberal outrage don’t provoke enough laughter to drown out the drumbeat. I also hope that it will encourage more music fans to reward bands that respect them, and punish those that don’t.
Neil Young charged $200 for his latest tour, and when he played Chicago last summer, I asked my friend who owns an independent record store in Northwest Indiana why he wasn’t going to attend the show. He answered with words to live by – “I’m not throwing money at the feet of millionaires anymore.”